About | Irish Bookmakers Association

About Us

The Irish Bookmakers Association (IBA) is the largest body representing Ireland’s licensed gambling industry. Established in 2005, the IBA represents a diverse range of operators, from major international brands to independent bookmakers, advocating for a regulatory framework that fosters responsible gambling, comprehensive consumer protection, competition and innovation.

the Irish Bookmakers Association, representing licensed gambling operators in Ireland. We advocate for responsible gambling, industry regulation, and support initiatives for a safer gambling environment

A few words about

Our Mission

Our mission is to ensure a safe, balanced and fair industry environment, one that prioritises consumer protection, responsible gambling, and the integrity of the betting sector. We work closely with government bodies, authorities and other stakeholders to enhance policies that benefit both the industry and the wider community.

Our Values

At the core of our values is a fundamental commitment to responsible gambling. The IBA champions initiatives that promote safe and enjoyable betting experiences, ensuring that player protection is always the foremost priority.

Our track record includes launching the Responsible Gambling Helpline, supporting a network of counsellors across Ireland, establishing the Gambling Awareness Trust, and spearheading Responsible Gambling Week. We collect funds annually from gambling operators, ensuring 100% of the funds collected goes directly to the Gambling Awareness Trust – which supports over 30 gambling addiction service providers across Ireland. In 2021, we introduced the Safer Gambling Code, which implemented a gambling advertising watershed ban and prohibited the use of credit cards.

As we look to the future

The Irish Bookmakers Association remains committed to leading the way in responsible gambling and advocating for a sustainable, well-regulated industry. We are dedicated to ensuring that our members continue to thrive in an environment that values integrity, innovation, and the welfare of both consumers and communities. Together, we will keep working to build a safer, responsible, and economically robust gambling industry in Ireland, always placing the well-being of consumers at the forefront of our efforts.