Welcome to the
Irish Bookmaker’s Association

The Irish Bookmaker’s Association

The Irish Bookmaker’s Association (IBA) is the authoritative voice of Ireland’s licensed gambling industry. Established in 2005, the IBA represents a diverse range of operators, from major international brands to independent bookmakers, advocating for a regulatory framework that fosters responsible gambling, comprehensive consumer protection, competition and innovation.

Our mission is to ensure a safe, balanced and fair industry environment, one that prioritises consumer protection, responsible gambling, and the integrity of the betting sector. We work closely with government bodies, authorities and other stakeholders to enhance policies that benefit both the industry and the wider community.

At the core of our values is a fundamental commitment to responsible gambling. The IBA champions initiatives that promote safe and enjoyable betting experiences, ensuring that player protection is always the foremost priority. Our track record includes launching the Responsible Gambling Helpline, supporting a network of counsellors across Ireland, establishing the Gambling Awareness Trust, and spearheading Responsible Gambling Week. We collect funds annually from gambling operators, ensuring 100% of the funds collected goes directly to the Gambling Awareness Trust – which supports over 30 gambling addiction service providers across Ireland. In 2021, we introduced the Safer Gambling Code, which implemented a gambling advertising watershed ban and prohibited the use of credit cards.

The IBA is also dedicated to enhancing the economic contribution of the bookmaking industry to Ireland. Our members provide significant employment opportunities and contribute to the national economy through taxes and local investments. We actively engage in discussions around taxation, licensing, and regulations to ensure that the industry remains a vital part of Ireland’s economic landscape.