Safer Gambling Week 2021

Safer Gambling Week 2021 will be taking place from 1-7 November 2021.

SGWeek21 is an industry-led campaign backed by the Irish Bookmakers Assocation (IBA), Betting and Gaming Council (BGC), Bingo Association (BA) and British Amusement Catering Trade Association (BACTA).

The campaign builds on the success of the previous four years in which support and awareness have continued to increase. The week-long campaign aims to create conversations with customers, staff and the wider public about safer gambling. It drives awareness of how to gamble more safely, the support tools available and sources of help and advice.

We introduced a new brand identity last year and this year minor adjustments have been made to the text of some campaign materials, in line with evolving research in the area of safer gambling messaging. Feedback and formal evaluation of previous years have also helped to inform this year’s campaign too.

The key objectives of SG Week remain are to raise awareness of:
• how to gamble more safely
• the tools that are available to help customers gamble responsibly
• where to find more help and support for those who need it.

If you would like to ‘get involved’ and help promote SGWeek and share important information with your friends, family, colleagues and possibly customers, then please visit

They make materials available from this page each year, which are available for you to use, FREE, to promote SGWeek.

A much wider range of FREE assets, materials and briefs is also available each year, but we ask that people register to access these. Registering not only allows access to the full range of materials but also ensure you receive updates from us regarding Safer Gambling Week. You can register here.  

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